Gamma
App Design
Our Nike Air campaign captures the essence of the brand. Refreshingly modern and inspiring. The iconic Nike swoosh is featured prominently, symbolizing innovation and boundary pushing. Our photos showcase the Nike Air collection, capturing the feeling of liberation and self-expression that comes with wearing the sneakers. The moon features prominently, evoking feelings of yearning and possibility. Nike Air offers the perfect balance of form and function. Our campaign invites viewers to embody the Nike spirit and reach for the stars.
Client:
Warduo
Role:
Product Designer
Year:
2022
Challenge
Pathfinder, a navigation app designed for outdoor enthusiasts, approached me to redesign their user experience. The app aimed to provide detailed hiking trails, real-time weather updates, and safety alerts, but users reported difficulty navigating the interface. The feedback highlighted a cluttered layout, poor readability in bright sunlight, and a lack of intuitive features for route planning.
Objective
To create a streamlined and visually clear user interface that supports quick decision-making and intuitive navigation, even in challenging outdoor environments.
Results
he redesigned Pathfinder app launched to overwhelmingly positive reviews, with a 45% increase in user retention within the first three months. Users praised the intuitive interface, enhanced visibility, and thoughtful features tailored to outdoor use.